Peggy Li
Who I AM ?
Peggy Li has broad knowledge of digital marketing and emerging mobile technologies coupled with her recognized leading abilities. She has a proven record of developing digital strategy and implementation in support of product launches, brand growth and Mobility initiatives. During the past five years’ hand-on marketing experience, Peggy Li has lead digital solution delivery that supports vast business growth and demands in align with business digital strategy, this includes social media adoption, mobile adoption, collaboration, Customer service, Innovation, Digital Campaign and analytics. She is a “growth hacker ” that drives viral growth through social media, co-branded campaigns, emerging digital platforms and other online communication channels.
Working Experience
Airwave APAC
A Full Service Mobile Media Agency of Omnicom Media Group
Senior Account Manager
2015.7- 现在
I held leadership roles in Airwave of APEC region, where I drove mobile marketing & new technologies innovation. I was responsible for development of mobile strategies and identify specific tactics to implement for marketing initiatives from reveal through post-launch as an integral part of 360 marketing plan. With core understanding of the mobile media landscape of China, my main responsibilities are:
- Lead an internal marketing team to cover mobile media planning& optimization and other core marketing mobile levers, maintaining a strong relationship with media publishers of various hero apps as well as top-performing app networks (Inmobi, Google Admob , Tencent Guangdiantong, Sina Fengsitong, Facebook & Instagram. etc., )
- Build and manage metrics to track and optimize user acquisition costs, conversion rates with a user-centered marketing approach with Solid skills in analyzing effectiveness (ROI)
- Identify and negotiate partnerships for co-branded campaigns and have successfully launched co-branded campaign: Bacardi X Dianping; Laneige X Didi; Vaseline X Moji; Mamonde X Camera 360 .etc…
- Drive for mobile innovations, exploring new digital platforms in mobile and applying emerging technologies (iBeacons, VR , AR, 4D etc.. ) into the entire digital spectrum
Nurun China
A Design Consultancy Company of Publicis Groupe
Senior Account Manager
2012.7- 2015.6
As a digital expert who firmly believe in” Digital Technology Transforms Customer Experience”, I acted as a trusted client advisor to solve complex digital and customer problems, while driving new business opportunities and maintaining long-term relationships with clients. I have gained valuable experience working with clients like L’Oreal Paris, Diesel, Accor Hotel, Pirelli Tire, Diesel, P&G etc. spanning across multiple industries from FMCG to luxury, automobile, travel and pharmaceutical.
- Play a key leadership role in immersive research, design thinking, innovative application of technology, technical realization to provide solution to the brand’s business challenges in the digital new era.
- Manage digital transformation projects to ensure timely, high-quality and cost effective digital deliverables ranging from mobile apps to website (PC & Mobile), with typical project management duties like assembling the project team, developing and controlling project plans, managing project budgets, resolving issues and status reporting
- Lead the internal team (Designers, Tech and QA specialists, Business Analyst) to maintain and optimize robust e-commerce platforms to drive sales for seven luxury beauty brands like Lancôme, Biotherm etc..
Education
Anhui Normal University Business English
“Peggy is a student determined to make the most of her time and opportunities for learning and advancement. While in my class her diligence, curiosity and tenacity in the learning process truly set her apart from many of her peers. She is a thinker, and a doer-- a rare combination in this generation. I have great expectations for what is in store as she steps into the working world.”
From Stephany Moser
English Instructor at ELIC
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Copyright 2015